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Visa says "couch economy" drives online spending to 58% in 2026

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  • Visa identifies a U.S. shift toward phone, laptop and tablet-based shopping from home.
  • 58% of domestic spending was online in 2026, up from 48% in 2019.
  • Frequent online buyers reached 25.4% of active cards in 2026, versus 13.1% in 2018.
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