Roblox shares rose more than 11% on September 14 after the gaming platform introduced new creator and player features at its 12th annual Roblox Developers Conference in San Jose, California. The three-day event, held from September 10 to 12, also marked Roblox's 20th anniversary. Its central announcement, Roblox Everywhere, will allow creators to distribute games as standalone applications across mobile devices, PCs and consoles rather than requiring players to enter through the Roblox app. Roblox also outlined browser-based gameplay through Chrome by the end of 2026 and offline play by mid-2027. New artificial-intelligence tools include Scene Generator, planned for later in 2026, and an expanded public alpha of the prompt-based Build tool. The company introduced Roblox Wallet for eligible U.S. creators aged 18 and older, offering daily payouts in real currency and enhanced analytics. A linked Roblox Card is scheduled for 2027. Players logged 29 billion hours on Roblox in the most recent quarter, while the platform operates in more than 180 countries. Roblox said creators have earned more than $5 billion through its Developer Exchange program since 2013, including roughly $1.7 billion during the past 12 months. The announcements strengthen Roblox's position as both a game platform and creator marketplace, but the share-price response also reflects the need to deliver on its announced timelines.