European savers forgo €638 per €10,000 annually by staying in cash

  • Revolut and ECB research shows European households keep substantial savings in cash and deposits while relatively few invest directly in markets.
  • Revolut estimates a €638 annual opportunity cost per €10,000 held in cash, while the ECB puts euro area cash and low-yield deposits at nearly €10 trillion.
  • Perceived risk, limited financial literacy and entrenched savings habits remain major barriers as the EU pursues its Savings and Investments Union strategy.

European households are losing purchasing power and potential investment returns by keeping savings in cash and low-yield deposits, according to Revolut’s European Wealth Drain Index and research from the European Central Bank. Revolut’s survey of 20,007 adults across 20 EU member states found average one-year deposit rates of 2.76%, below 2.94% inflation in the sample, with rates trailing inflation in 12 markets. Relative to the MSCI Europe ETF’s 10-year annualised return of 9.06%, Revolut estimates that households forgo €638 annually per €10,000 held in cash, or €422 billion in potential yearly growth capital across €6.3 trillion of deposits. Separately, the ECB says euro area households hold nearly €10 trillion in cash and low-yield deposits, about one-third of their financial assets, while around 80% own no market investments. Perceived risk, weak financial literacy, inertia and national pension and investment-product differences discourage participation. The findings support debate over the EU’s Savings and Investments Union, adopted as a strategy in March 2025 to direct more private capital toward European businesses, although the initiative cannot access household deposits and critics question increased Brussels influence over savings and supervision.

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