Apple TV’s comedy-horror series "Widow’s Bay" won 14 Emmys at the 78th Primetime Emmy Awards, becoming the most decorated freshman comedy in Emmy history and helping Apple claim the most awarded comedy for a second straight season. Apple recorded 28 wins this year, ahead of Warner Bros. Discovery’s HBO Max with 21 and Netflix with 16, as its streaming service expanded original programming and live-sports rights while raising its monthly price to $14.99 in August 2026. Apple does not separately disclose the platform’s results, but the awards performance and price increases could support profitability, subscriber growth and renewal rates.