Philadelphia is launching three new cream cheese varieties Tuesday as the Kraft Heinz brand begins a broader plan to introduce 10 flavors over the next two years. The launch includes Mike's Hot Honey whipped cream cheese, salted caramel and seasonal cranberry orange; the hot honey variety will debut at Walmart before reaching other retailers in January, while cranberry orange will be limited. Kraft Heinz expects its Philadelphia spending to rise 63% this year from 2025 levels, with investment specifically in new flavors quadrupling. Philadelphia holds roughly 62% of the U.S. cream cheese market, according to Euromonitor International figures cited by CNBC. Kraft Heinz is directing $700 million toward brand reinvestment, up from an initial $600 million commitment, after Chief Executive Steve Cahillane shelved a planned company breakup and focused on strengthening the portfolio. The company is also promoting cream cheese for dips and pasta sauces, expanding partnerships and product offerings across other brands, and reported that 35% of its portfolio was holding or growing market share versus 21% at the end of 2025. Kraft Heinz shares are down 2% since the breakup announcement was shelved. The company is identified as KHC.