Board participation in carbon-credit purchasing has increased from 22% among non-buyers to 40% among current buyers, suggesting the market is moving beyond compliance toward broader business strategy. Climate Impact Partners found that 90% of current buyers said credits delivered against their organization’s aims to a great or very great extent over the past 12 months, while 81% of users or planned users considered them important or critical to current climate goals. Reported commercial benefits included increased brand trust, revenue growth, stronger brand reputation and customer acquisition. Purchasing decisions now involve an average of 2.4 internal stakeholders, including CEOs at 43% of organizations and CFOs at 32% of current buyers. Quality is increasingly prioritized over price, with 84% of current buyers saying quality matters more. The findings come from Opinion Matters’ survey of 600 senior climate decision-makers in the UK and US, conducted from July 8 to 20, 2026.