Ripple has added Louisville Athletics to its college sports partnerships through a multi-year agreement that will place XRP branding permanently on Denny Crum Court at the KFC Yum! Center for Louisville men's and women's basketball home games. The deal includes television-visible courtside signage, arena promotions, digital and social placements, and radio broadcasts, while Denny Crum's insignia remains inside the three-point arc. Ripple will also support financial and technology education on traditional finance and digital assets for student-athletes and the broader campus community. The agreement follows XRP partnerships with Kansas and Florida, extending Ripple's strategy of combining sports marketing with university-focused education.