MARA Holdings bought 1,292 Bitcoin through FalconX for nearly $98.64 million, lifting its reported Bitcoin holdings to 35,577, valued at about $2.7 billion. Lookonchain identified the transaction on-chain on September 16, while earlier coverage cited Arkham Intelligence data and placed the purchase on September 15, implying an average price of $76,347 per Bitcoin. The acquisition follows substantial Bitcoin sales to support MARA's shift toward artificial-intelligence infrastructure and high-performance computing, with the latest account putting its 2026 sales at 23,093 Bitcoin worth about $1.63 billion. MARA shares fell 2.7% to $11.24 after JPMorgan cut its rating by two levels to Underweight, citing concerns about the company's Starwood joint venture and outlook.