Binance has launched ETF Wealth Management within Binance Earn, giving users access to 11 U.S.-listed exchange-traded funds focused on short-term U.S. Treasury securities and investment-grade bonds. The funds are grouped into cash management, steady income and yield enhancement categories covering horizons from under six months to more than one year. Users receive genuine ETF shares rather than tokenized representations, with orders routed through Nest Trading to Alpaca Securities for execution and custody. Binance provides the customer-facing platform, while Alpaca Securities holds the securities in conventional brokerage accounts. The launch follows Binance’s expansion into U.S.-listed stocks and ETFs through API access, its support for more than 7,000 stocks and ETFs, and the addition of physically settled options on more than 1,000 of them. Binance said the service was live in a September 15, 2026 post, but has not disclosed the specific funds, fees or eligible regions. The offering broadens Binance’s conventional-finance strategy and puts it in closer competition with online brokerages and robo-advisors. PwC research found that more than 80% of survey participants expect tokenization to improve access and enable continuous ETF trading within the next three years, although Binance’s current product uses direct share ownership instead.