Kwangdong Pharmaceutical takes legal action over Gyeongokgo comparative ads

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  • Kwangdong Pharmaceutical began legal action against rival drugmakers’ pharmacy advertising for Kwangdong Gyeongokgo.
  • Pharmacy posters compared ingredients, content and prices while naming Kwangdong Gyeongokgo directly.
  • South Korea’s drug advertising rules prohibit promotions that disparage competing products, regardless of claim accuracy.
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