Kwangdong Pharmaceutical takes legal action over Gyeongokgo comparative ads
AI Summary- Kwangdong Pharmaceutical began legal action against rival drugmakers’ pharmacy advertising for Kwangdong Gyeongokgo.
- Pharmacy posters compared ingredients, content and prices while naming Kwangdong Gyeongokgo directly.
- South Korea’s drug advertising rules prohibit promotions that disparage competing products, regardless of claim accuracy.