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Shinsegae to open Hyper Ground at Cheonan Asan with young K-brands

Verifying
  • Shinsegae Department Store is opening Hyper Ground at its Cheonan Asan store.
  • 42% of Cheonan Asan shoppers were in their 20s and 30s, versus 28% across Shinsegae.
  • Shinsegae plans staged rollout of Hyper Ground's identity to existing stores and overseas pop-ups.
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Shinsegae to open Hyper Ground at Cheonan Asan with young K-brands - CoinPost Terminal