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Good Good’s $45 million creator-economy dream unravels after controversial Callaway ad

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  • Good Good lost partnerships and CEO Matt Kendrick after a controversial Callaway advertisement triggered backlash.
  • The 56-second ad prompted Callaway’s $1 million donation to organizations combating violence against women.
  • Good Good launched its "There’s more to Golf" campaign earlier this year to promote inclusivity.
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