Netflix Chief Content Officer Bela Bajaria said the company is selectively pursuing live events that can create cultural relevance, conversation and appointment viewing, including NFL games, boxing and concerts. She said Netflix would consider acquiring an international package of NFL (National Football League) games if one becomes available during the league's renegotiation of media rights agreements. Live programming could attract new subscribers and audiences before Netflix uses its broader film and television library to retain them, while major events can offer advertisers access to large global audiences. Bajaria said the company will remain disciplined within its roughly $20 billion content budget, while staying flexible on advertising, formats and partnerships such as its TF1 arrangement in France. She also argued that compelling films and television can continue to attract younger viewers despite YouTube competition. Netflix shares were up 0.34% at $76.67 in Thursday's premarket session, after initially being described as about 0.5% higher, while technical indicators showed weak momentum within a broader downtrend. The stock has a Buy consensus rating and an average price forecast of $91.14.