Jensen Huang, CEO of Nvidia, is urging governments not to regulate artificial intelligence under the same framework used for social media. Speaking at an AI gathering convened by King Charles III at Dumfries House in Ayrshire, Scotland, Huang said AI is "very different than social media" and argued that current security concerns involve products that are not ready for release. He describes AI as a technology rather than a product and says companies’ financial, reputational and commercial incentives can provide effective safety guardrails without new laws. Huang reiterated that position at Salesforce’s Dreamforce conference on September 15, saying, "We don’t need new laws. We don’t need new regulations," and characterizing safety as "an engineering problem, not a legal one." His stance differs from Anthropic CEO Dario Amodei’s call for voluntary coordination among AI labs to slow frontier model (cutting-edge AI system) development, amid concerns that competition could weaken safety testing. King Charles III’s September 17 gathering focused on AI’s ethical implications and its role in serving humanity. The debate also has implications for investment and international operations: the European Union has passed the AI Act, the world’s most comprehensive AI regulatory framework, potentially leaving companies with separate compliance regimes if US and European approaches diverge.