Ric Edelman said Bitcoin could reach $500,000 by 2030 if investors worldwide allocate 1% of their assets to the cryptocurrency, arguing that broader ownership could follow a path similar to Amazon's adoption after 1999. Edelman, founder of Edelman Financial Engines and the Digital Assets Council of Financial Professionals, made the comments on Bitcoin Magazine's September 17 BMTV program as Bitcoin traded near $77,200, up about 1.4% on the day. He said Edelman Financial Engines uses a 2% Bitcoin target for willing client portfolios and argued that rebalancing a small allocation can improve risk-adjusted results. Edelman also said the $500,000 target could prove too low or arrive before 2030, while stressing an outcome depends on actual investor allocations and market supply and demand.