Marks & Spencer will make its London Fashion Week debut on Friday, presenting womenswear and menswear collections based on its archive as it marks 100 years in fashion. The British retailer will offer all 57 runway looks immediately after the show online and through 10 flagship stores across the UK and Ireland, with half priced below £50. Under CEO Stuart Machin, who has led the company since 2022, M&S is rebuilding its value, quality and style credentials, upgrading its supply chain, investing in stores and improving its data and digital capabilities. Its omnichannel (integrated online and store retail) strategy includes a long-term goal of doubling online sales in its fashion, home and beauty division from about £1.4 billion in 2024/25, while raising online sales to about 50% of the division's total from roughly 34% in the medium term. The show will later be streamed on M&S's website and Zalando's European website. M&S forecast a return to profit growth this year after profit slumped 24% in 2025/26 following a cyberattack that hurt sales and margins. The company will report half-year results on November 4, while its shares are up 11% so far this year, helped by strong food-sales growth.