Apple has reportedly accepted Samsung Electronics’ proposed 2027 memory prices as AI data-center demand strains DRAM and NAND flash supplies, while wireless carriers are using larger trade-in credits and 36-month financing to offset $100 increases for the iPhone 18 Pro and Pro Max. Bank of America analyst Wamsi Mohan maintained a Buy recommendation and a $370 price objective on Apple, whose shares rose 1.38% during Thursday’s trading. The reported memory shortfall is expected to widen through 2027 and persist into at least the first half of 2028, potentially sustaining pressure on Apple’s product prices and the broader smartphone market.