Proposition 40 draws 75% Gen Z support for California billionaire tax

  • Proposition 40 would impose a one-time 5% net-worth tax on certain California billionaires and is certified for the November 2026 ballot.
  • A reported 75% of Americans aged 18 to 29 plan to support Proposition 40, while a CBS/YouGov poll found 69% of under-30 respondents favor candidates supporting higher taxes on wealthy Americans.
  • A prediction market priced a YES outcome at 28.5%, down from 30% the previous day; the CBS/YouGov survey covered 2,460 adults from Sept. 8-11 and reported a 2.3 margin of sampling error.

Proposition 40, a California ballot initiative, would impose a one-time 5% tax on the net worth of certain California billionaires if approved by voters. The measure has been certified for the November 2026 ballot after gathering the required signatures. A report from The Hill said 75% of Americans aged 18 to 29 planned to support it, although California voters overall were nearly evenly split. Separately, a CBS/YouGov poll found that 69% of respondents under 30 favored candidates who support raising taxes on wealthy Americans, compared with 59% of respondents aged 30 to 44 and 55% of those aged 45 and older. A prediction market currently prices a YES outcome for Proposition 40 at 28.5%, down from 30% the previous day, indicating that passage remains contested. The broader reporting linked young voters’ support to concerns about affordability, limited economic mobility and declining confidence in the American Dream. It also examined Jersey Mike’s difficulty attracting Gen Z: the chain has more than 3,300 locations and is valued at roughly $7.5 billion, but Gen Z accounts for 2% of its customers compared with 70% for Generation X.

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