DraftKings shares rose 0.67% to $22.62 in Friday premarket trading as investors assessed a reported $15 million partnership that would move NBA superstar LeBron James from DraftKings to Polymarket, a prediction-market platform. The stock has fallen 9% over the past five trading sessions and 35% since the start of the year, remaining below its 20-day, 50-day, 100-day and 200-day simple moving averages by 7.8%, 7.7%, 9.5% and 14.8%, respectively. Its MACD remained below its signal line with a negative histogram, while the 50-day SMA stayed below the 200-day SMA after a death cross formed in October 2025. Needham maintained a Buy rating and $35 price target after discussions with Chief Executive Jason Robins and Chief Financial Officer Alan Ellington. Management said its analytics-based customer acquisition strategy was gaining share, particularly among first-time users, and described mainstream online sports-betting competition as stable. DraftKings cited potential iGaming growth in Maryland, Virginia and Washington D.C., as well as online sports-betting expansion in Georgia. Analysts expect November 5, 2026 quarterly results to show revenue of $1.42 billion and a per-share loss of 16 cents, compared with $1.14 billion in revenue and a 26-cent loss a year earlier. The consensus rating is Buy with a mean price target of $34.14.