Uncrustables tops $1 billion as rivals challenge Smucker’s freezer-aisle dominance

Verifying
  • J.M. Smucker’s Uncrustables surpassed $1 billion in annual sales.
  • Sales increased 16% in 2026, according to Consumer Edge scanning data.
  • Smucker acquired the brand in 1999 after its Midwest school rollout.
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