Ford falls as record diesel prices and Treasury yields squeeze truck, SUV demand

  • Ford shares fell 3.82% to $13.09 Friday as diesel prices and Treasury yields rose.
  • Diesel prices topped $6.30 a gallon after a drone strike damaged Saudi pipeline infrastructure.
  • Ford traded below key averages, with resistance at $14.50 and support near $11.50.

Ford Motor Co. shares fell 3.82% to $13.09 Friday as record diesel prices and higher borrowing costs pressured demand for the trucks and SUVs that drive much of the automaker's earnings. Diesel climbed above $6.30 a gallon after a drone strike knocked out pumping infrastructure along Saudi Arabia's East-West pipeline. The 10-year Treasury yield reached 5.04% this week, its highest level in roughly two decades, after the Federal Reserve's first rate increase since 2023. Ford traded 5.6% below its 20-day average and about 3.1% below its 200-day average near $13.53. Its MACD remained below its signal line with a negative histogram, while a June golden cross offered longer-term support. Traders are watching $14.50 as resistance and $11.50 as support, near the 52-week low of $11.11.

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