Honda sold 33 vehicles in South Korea in August under a promotion offering discounts of up to 6 million won ($4,300), moving only one-third of the 100 cars allocated. Sales improved from July's record-low 11 units, but the discount will remain in effect until the inventory is sold. Buyers remain concerned about repairs after Honda Korea ends new-car sales at the close of December. The company has pledged to provide after-sales service for eight years as required by law, but potential parts delays, shrinking service-center coverage and the departure of skilled technicians are fueling uncertainty. Honda's hybrid lineup also faces stronger competition from Hyundai Motor and Kia, while demand is shifting toward battery-electric vehicles such as Tesla's. Heavy discounts before the exit could further depress used-car values, as occurred when Nissan and Infiniti left South Korea. Honda Korea will end car sales 22 years after entering the market in 2004 and will focus instead on motorcycles, underscoring the importance of service networks, parts supply and maintenance personnel to long-term imported-car brand value.