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K-beauty hair exports surge 33.7% to $403.26 million

Verifying
  • Korean companies are expanding K-beauty into scalp-focused hair-care products.
  • Hair-product exports reached $403.26 million in eight months, increasing 33.7% year over year.
  • Aromatica’s scalp and hair-care revenue share reached 61.3% in the first half of this year.
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