Shares of The Pinkfong Company rose sharply in South Korea after a sandbar shark was spotted for three consecutive days at Busan's North Port, prompting online comparisons with the company's flagship Baby Shark intellectual property. The stock was at 13,060 won at 10:36 a.m. on the 21st, up 960 won, or 7.93%, from the previous session, after opening at 12,270 won and reaching 14,280 won, an intraday gain of 18%. The Korea Exchange said the company recorded the highest trading value among character merchandise stocks, while Aurora rose more than 6% and Devsisters, SAMG Entertainment and Daewon Media were flat or lower. The shark, estimated by the National Institute of Fisheries Science to measure about 3.5 meters, drew crowds as photos and videos spread online. Analysts said the rally reflected a short-term theme trade rather than earnings, business developments or a direct link between the sighting and The Pinkfong Company's operations. The episode highlights the volatility of South Korean name-driven and meme-related stock moves.