Ireland’s Data Protection Commission fined Alphabet-owned Google €403 million ($463 million) for breaches of the European Union’s General Data Protection Regulation in its handling of location data. The six-year inquiry, prompted by complaints from European consumer rights organizations, examined Web & App Activity, Location History and Location Accuracy between May 25, 2018, and February 4, 2020. The regulator found the processing was not lawful, fair or transparent, and said users could have been unaware that their location was used to influence advertising or infer their interests. The DPC also cited Google’s retention of location data for longer than necessary and ordered the company to bring its processing into compliance within six months. Google said the case concerns historical policies that it has updated since 2019, including auto-delete controls, advertising-management tools and more detailed information on location-data practices.