RetailMeNot has launched App Week, a seven-day shopping event running September 21–27 through its RetailMeNot Rewards app. Users receive exclusive, limited-time cash back offers across seven categories, with a new category spotlight each day and offers remaining available throughout the week. The promotion follows the app's August launch, after which buyers placed 27% more orders with RetailMeNot merchant partners. RetailMeNot cited survey findings that 63% of shoppers start holiday shopping in October or earlier, 47% plan to shop earlier this year than last year, and 71% are more likely to use savings tools because of the current economy. The app is available on iOS and Android.