Lotte Group is ending its membership NFT business and redirecting its blockchain strategy toward token securities and fractional investment. Shinhan Securities, Lotte Future Strategy Institute and Bluead signed a three-year memorandum of understanding on the 21st, announced on the 22nd, to develop content-based Investment Contract Securities and token securities business models. The collaboration combines Shinhan Securities' financial infrastructure, Lotte affiliates' content and distribution capabilities, and Bluead's commercialization experience. Bluead will source underlying assets and refine business models; Shinhan Securities will support account management, issuance and administration; and Lotte Future Strategy Institute will identify suitable content and coordinate planning, production and distribution. The proposed products would use business-type Investment Contract Securities, allowing investors to receive distributions from projects such as exhibitions, pop-up stores and performances rather than investing directly in intellectual property. South Korea has no established issuance precedent or institutional framework for this structure, making regulatory policy and legal development key conditions for any launch. Lotte's shift follows the termination of its membership NFT business after the 2022 launch of Lotte Home Shopping's Bellygom Membership and an unsuccessful effort to expand it into the group-wide L.PASS program.