BCG finds women in menopause lead longevity spending despite $350 billion gap

Verifying
  • BCG finds perimenopausal and menopausal women lead longevity spending and engagement.
  • These women spend median $84 monthly, versus $68 for other women and $73 for men.
  • BCG surveyed 10,608 people across 12 countries for its 2026 longevity study.
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