Creator TV announced that Co-Founder and General Manager Joe Ochoa will join a Sept. 23 Marketecture Live panel in Chicago on changing sports fandom, creator influence and brand strategies. Sabio Holdings Advisor Caleb Pearson will moderate, with Michelle Niblock, McDonald's Global Media Lead and US Digital Lead at Publicis Groupe, also participating. Creator TV's audience rose 4.8x year to date from January through August 2026, reached 305,000 unique viewers in August and recorded a 138% increase in average monthly audience versus 2025. Sabio's App Science analysis found Creator TV viewers are 2.5x more likely to stream sports content.