Mixsoon, operated by PACKET, has grown from homemade cosmetics into an international Korean skincare brand whose overseas markets generate more than 95% of total revenue. Launched in July 2020 after development began under the Pak Pak name around 2017, the brand benefited from rising global interest in Korean products after 2022, with exports to the United States accelerating in 2023. Mixsoon trades directly with approximately 80 countries, distributes its products in more than 100 through direct and partner channels, and has established or is establishing 17 overseas subsidiaries. Latin America is growing 60% to 70% annually, with revenue from the region projected at 20 billion to 30 billion won this year. The company is considering direct operations and a TikTok Shop in Brazil, while targeting Europe and the Middle East in the second half. It also plans to expand beyond basic skincare into products including PDRN and health supplements, alongside additional Korean retail locations. Annual revenue is projected at 130 billion to 140 billion won this year, after first-half revenue of 56 billion to 58 billion won. CEO Hwang Ju-eop said Mixsoon is targeting 500 billion won in annual revenue within three years and may consider an initial public offering or mergers and acquisitions after reaching greater scale.