Meta Platforms shares closed Monday at $741.24, up 11.34% on 48.5 million shares, as investors positioned ahead of the company’s annual developer conference. Trading volume was roughly 157% above its three-month average, lifting Meta’s market value to about $1.89 trillion and extending its September gain to nearly 20%. The rally has been supported by early traction for Muse, Meta’s personal AI agent, and reports that the company is developing custom AI chips with Broadcom. Muse was the most-downloaded free iPhone app in the U.S. for three consecutive days, according to Sensor Tower. Wall Street targets have risen, with Jefferies increasing its price objective to $875 from $710 while maintaining a Buy rating. Bank of America’s Justin Post reiterated a Buy rating and an $810 target based on 24 times projected 2027 earnings. Wells Fargo’s Ken Gawrelski raised his Overweight target to $796 from $640 and said Meta "now has a story to tell" on AI, CNBC reported. However, the average target from 37 analysts is $784, only about 5% above Monday’s close. Technical indicators are more cautious: daily RSI-14 (momentum indicator measuring recent price strength) reached 77.8, above the conventional 70 overbought threshold, while Meta traded 18.4% above its 20-day SMA, 22.9% above its 50-day SMA and 20.1% above its 200-day SMA. The 20-day SMA remained above the 50-day SMA, preserving a bullish near-term structure. Meta’s Benzinga Edge scores were strongest for Growth at 79.64 and Quality at 72.4, versus Value at 49.74 and Momentum at 44.31. CEO Mark Zuckerberg is scheduled to speak at 7 p.m. ET Wednesday, followed by a developer state of the union at 1 p.m. ET Thursday. Experts expect camera-free "Luna" glasses, refreshed Ray-Ban and Oakley frames, a Project Phoenix headset preview and Muse updates. The main risk identified is timing: Phoenix is scheduled to ship in 2027, while Meta has disclosed no Muse usage figures. Meta shares were up 0.69% at $746.35 at publication Tuesday, according to Benzinga Pro market data.