Baedal Minjok operator Woowa Brothers signed a public-private win-win cooperation agreement with Gangwon Special Self-Governing Province and the Gangwon Merchants Association to strengthen traditional markets. The partners will build a cooperation model linking traditional-market food and products with Baemin, an online food-delivery and commerce platform. They plan to develop specialized products using local ingredients, then expand branding and online sales. Baemin will identify products, plan and brand specialized items, and sell them online. Gangwon Province will select participating markets and provide cooking and packaging facilities, while the Gangwon Merchants Association will promote the initiative and coordinate communication with small-business owners.