China’s beauty accessory exports to US surge 12.4% to $1.3 billion

  • Chinese beauty-accessory exporters are expanding sales of wigs and press-on nails in the United States.
  • Hair-product exports reached $1.3 billion in the first half of 2026, up 12.4% year on year.
  • Xuchang and Donghai producers attribute growth to concentrated labor, capacity and supply-chain integration.

Chinese-made wigs, hair extensions and press-on nails are rapidly gaining ground in the United States, driven by social-media sales and China’s manufacturing scale. Hair-product exports to the US rose 12.4% year on year to $1.3 billion in the first half of 2026, putting shipments on course to exceed the full-year 2025 total of $2.3 billion. Press-on nail producers also report sharply higher overseas sales, although customs data does not separately track artificial nails because they are classified as plastic products. The growth comes as Chinese exports of higher-profile goods such as cars and batteries add friction ahead of this week’s presidential summit. Eurasia Group China director Dan Wang said China’s ability to compete across advanced and lower-value goods could remain difficult for other countries to displace for many years. Production hubs including Xuchang and Donghai benefit from concentrated labor pools, large output and integrated supply chains. Sellers say US demand remains strong despite the prospect of additional trade restrictions, with tariffs affecting costs but not determining the market’s direction.

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