Samsung Electronics preferred shares rose 15.34% in September, outperforming common shares’ 9.00% gain by 6.34 percentage points as investors anticipated the Sept. 30 third-quarter dividend record date and possible treasury-stock purchases and cancellations. Samsung plans total shareholder returns of 90 trillion to 110 trillion won this year, including about 30 trillion won in third-quarter cash dividends, while analysts estimate preferred-share dividends of 4,500 to 4,654 won per share. Life Asset Management has proposed prioritizing preferred shares in any cancellation program. Ahead of Chuseok, South Korea’s five largest asset managers recommended semiconductor and dividend-focused investments, citing structural artificial-intelligence demand and interest in deploying holiday gift money. The broader briefing also covered stronger Korean growth forecasts, risks from China’s investigation into DeepSeek and Moonshot AI, 268.34 trillion won of short-term debt maturing this year, and a pipeline of large KOSPI listings.