The UK Competition and Markets Authority (CMA), the country’s competition regulator, has proposed requirements for Google to expand search-choice options on Android and Chrome. The measures would make it easier for users to select alternative search services, including AI-powered platforms such as ChatGPT and Perplexity. Google has held strategic market status in the UK for general search and search advertising since its designation in October 2025. The CMA has already imposed requirements covering publisher rights, fair-ranking practices and data portability, which would allow approved third-party providers to help UK consumers transfer their search history at no cost. Public feedback on the proposed user-choice rules is open through October 9, 2026, after which the regulator will decide whether and how to implement them.