IAB Tech Lab unveils AAMP 3.0, opens OpenProposal comments through Oct. 22

Sep 23, 2026 13:32 (30d ago)

Verifying

IAB Tech Lab announced AAMP 3.0 and its OpenProposal specification for agent-assisted advertising.
OpenProposal remains open for public comments through Oct. 22, 2026.
AAMP 3.0 connects RFPs and offers with AdCOM, OpenDirect and the Deals API.

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