Disney is raising prices across several Disney+, Hulu and bundled streaming plans, marking its fourth streaming price increase in four years. The ad-free Disney+ and Hulu plans will each rise $2.50, or 13%, to $21.49 a month, while standalone ad-supported plans will increase 50 cents to $12.49. New subscribers will pay the revised prices immediately, and existing subscribers will move to the new rates next month. Disney will keep its ad-supported Disney+ and Hulu bundle at $12.99 and leave its ad-supported and ad-free Disney+, Hulu and ESPN Unlimited bundles unchanged at $35.99 and $44.99. The company has also been integrating Hulu into Disney+, allowing Hulu subscribers to link profiles and viewing histories in the Disney+ app. Disney's entertainment streaming revenue grew 11% to about $5.5 billion in its fiscal third quarter of 2026, helped by subscriber growth, earlier price increases and advertising sales.