McDonald's shares slide after 2030 targets and NEXT strategy draw analyst cuts

  • McDonald's set long-term NEXT strategy targets at its 2026 Investor Day.
  • McDonald's plans $8.5 billion of partnering support through 2036, including $5 billion by 2030.
  • McDonald's shares rose 0.98% to $240.66 Thursday after a four-year low Wednesday.

McDonald's shares rose 0.98% to $240.66 on Thursday after reaching a four-year low the previous day, but remained on course for a seventh straight weekly decline, its longest losing streak since July 2014. The company used its 2026 Investor Day to set long-term targets under its NEXT strategy, including $8.5 billion of partnering support through 2036, roughly $5 billion of it by the end of 2030. Restaurant NEXT is intended to produce a 250-basis-point efficiency improvement and about $100,000 of additional annual gross cash flow per restaurant. McDonald's also targets a global franchise mix of about 98% by the end of 2028, adjusted operating margins in the low-to-mid-50% range and free-cash-flow conversion in the mid-to-high-80% range by 2030. The company plans expansions in chicken and beverages and a broader rollout of its ArchIQ technology platform, while TD Cowen and BTIG lowered their price targets following the presentation.

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