McDonald’s Corp. shares fell 5.4% to $234.88 on Wednesday, reaching a four-year low and putting the stock on track for a seventh consecutive weekly loss, which would be its longest such streak since July 2014. The decline intensified after the company’s investor day presented an $8.5 billion franchisee support plan that unsettled investors amid already weak traffic trends. Shares have fallen from 2026 highs near $320 to below levels last seen in 2021. Analysts had already reduced their price targets before the event, with UBS cutting its target to $320, Citigroup to $310 and Morgan Stanley to $308. Seaport Global initiated coverage at Neutral and indicated that significant improvement in results was unlikely before mid-2027.