Muse surges as Meta turns to Alexandr Wang’s personal AI after $60 billion metaverse spend

Sep 24, 2026 05:43 (29d ago)

Alexandr Wang brought a personal AI project into focus as Muse surged.
Meta spent nearly $60 billion on its metaverse efforts.
Wang appeared in a camouflage T-shirt and hole-patterned footwear while presenting the project.

Muse’s rapid rise has brought Alexandr Wang and his personal AI project into focus as Meta seeks a story more relatable to ordinary users. The shift follows nearly $60 billion in spending on the metaverse, marking a contrast between Meta’s costly virtual-world ambitions and a consumer-facing AI direction.