Bybit launched its global "Make Your Move" campaign on Sept. 25, advancing its repositioning from a crypto derivatives exchange into what it calls a unified financial platform. The company says its ecosystem combines crypto, stocks, gold, forex, indices and derivatives with payments, spending, wealth management, institutional solutions and AI-enabled financial services. Co-founder and CEO Ben Zhou said Bybit aims to bring more financial opportunities onto one platform and make them more accessible globally. Bybit reports more than 80 million registered users in 181 countries and regions, more than 442 spot assets and 235 traditional-market instruments. Its services include crypto transfers through Bybit Pay, spending through Bybit Card, a P2P network of 48,000 active merchants, flexible staking through Bybit Earn, and Bybit AI, which connects to more than 600 platform services and covers 1,278 use cases. The campaign follows a wider industry push to combine crypto services with traditional financial products, including Coinbase's "Everything Exchange" strategy.