Airbnb shares fell 7.56% to $149.58 after Meta launched Muse, an AI assistant that can book flights, hotels and other travel directly with suppliers, potentially bypassing intermediaries such as Airbnb. The development pressured online travel stocks including Booking Holdings and Expedia as investors assessed whether conversational AI could move final purchase decisions from commission-based platforms into AI interfaces. Barron’s cited forward-looking analyst projections that Muse could eventually account for 5% to 10% of total bookings, although there is no confirmation that this reflects current user behavior. Meta shares reached $780.01 in Friday premarket trading, up 0.31% and at a new 52-week high according to Benzinga Pro, after closing the prior Friday at $777.59, up 4.5% for the session and 27% over three weeks. Muse recorded approximately 642,000 daily active users during its first 12 days and topped Apple’s U.S. App Store. Analysts also highlighted Meta’s roughly 3 billion users across WhatsApp, Instagram and Facebook, or 3.6 billion according to Ray Wang’s broader company-user estimate, as a distribution advantage against Apple, OpenAI and Anthropic. LightShed Partners set a $925 one-year price target, while TD Cowen, JPMorgan and Tigress Financial set targets of $865, $920 and $995, respectively. Airbnb’s quarterly fundamentals remained strong, with $3.61 billion in revenue, a 21% operating margin, a 34.7% free cash flow margin and 148 million Nights and Experiences Booked, while management raised its full-year forecasts. Meta’s outlook is tempered by approximately $145 billion in projected 2024 capital expenditures, rising obligations, suspended buybacks, privacy concerns and limited advertising monetization.