First Lady Melania Trump launched Imperia, a forum and network for female CEOs, during a September 24, 2026, appearance at the New York Stock Exchange with NYSE president Lynn Martin. Trump urged women to move from mentorship toward ownership of businesses, equity, real estate, investment assets, ideas and intellectual property. The initiative was introduced as President Trump's executive orders targeting DEI (diversity, equity and inclusion) unsettled organizations supporting women in technology and business. AMD CEO Lisa Su and Fox Business anchor Liz Claman joined Trump for a brief question-and-answer session; Su later discussed AI tools for children and AMD's status as the first company led by a female CEO to surpass a $1 trillion market capitalization. The NYSE's pre-market advisory, delivered by Ashley Mastronardi, also featured Su's comments about seeking "good stability" across the technology ecosystem at the inaugural IMPERIA Summit, groundcover's acquisition of Wand and Intercontinental Exchange's 2026 Climate & Capital Conference during Climate Week NYC.