Hyundai Motor Group is projected to overtake Ford in U.S. quarterly new-vehicle sales for the first time, with Cox Automotive estimating third-quarter deliveries of 511,421 vehicles for Hyundai Motor, Kia and Genesis, against 504,172 for Ford. If confirmed when manufacturers release final results, the group would rank third behind GM and Toyota. Ford's sales are forecast to fall 8.8% through the first nine months of 2026, reducing its share to 12.5%, while GM's sales are projected to decline 6.2%, lowering its share to 16.7% from 17.4%. Tesla is expected to post an 18.9% year-to-date sales decline, with its share falling to 3.0% from 3.7%. Rising gasoline prices have boosted demand for hybrids, benefiting Asian manufacturers with broader fuel-efficient lineups. Cox raised its annual U.S. sales forecast to 16.1 million vehicles from 15.8 million and expects the Detroit Three's combined market share to reach a record low of about 36%.