Meta Platforms shares rose 3.38% to $769.22 on Thursday, near their 52-week high of $770.60, extending a roughly 37% gain over the past month. The rally followed Meta's Sept. 8 launch of Muse, an artificial-intelligence assistant that has since reached the top of Apple's U.S. App Store. Reuters reported that Meta shares have gained more than 20% since the launch. The move has been amplified in leveraged products: the Leverage Shares 2X Long META Daily ETF gained about 81% over the past month, while the Direxion Daily META Bull 2X ETF advanced roughly 82%. Both funds seek approximately twice Meta's daily return, but daily resets and compounding can produce substantially different longer-term results. Relative-strength readings near 68 for both ETFs were approaching the conventional 70 overbought threshold. Reuters also reported that Jefferies estimates Muse could generate $10.8 billion in annual revenue by 2027 under an aggressive adoption scenario, reinforcing investor expectations that Meta's AI spending could become a consumer revenue engine.