Meta unveils AI game tools as Unity shares fall 6%

  • Meta introduced Horizon Create and Horizon Studio to generate functional 2D and 3D games from text or verbal prompts.
  • Unity Software shares fell as much as 6% to approximately $41.42, while Take-Two, Roblox and AppLovin also declined.
  • Meta said early access will be distributed incrementally, with broader availability expected in coming months and content subject to safety and age checks.

Meta Platforms unveiled Horizon Create and Horizon Studio during the second day of its annual Connect conference, introducing AI-powered tools that generate functional 2D and 3D games from text or verbal concepts. Horizon Create is designed for mobile devices, while Horizon Studio targets desktop browsers. Unity Software shares fell as much as 6% to approximately $41.42, with other gaming stocks also declining, although analysts cautioned that the tools were demonstrated in controlled settings and have not been independently tested. Meta said early access will expand incrementally, with broader availability expected in coming months, and that Horizon-created games will be distributed across Facebook, Instagram and Horizon and monetized through in-game transactions and a Creator Fund.

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