KuCoin announced the return of PROOF, its flagship trading competition series, with Go The Distance, a cycling-themed campaign running from September 25 to November 15, 2026. The initiative is built around KuCoin's partnership with Global Brand Ambassador Tadej Pogačar and offers more than 800,000 USDT in rewards to eligible users. It combines spot trading, futures (derivative contracts tied to an underlying asset) and VIP activities with individual and team competitions. Prizes include a custom-branded KuCoin bicycle, five UAE Team Emirates – XRG jerseys signed by Pogačar, five Pogi Team 2026 jerseys and KuCoin × Tadej Pogačar merchandise. The campaign draws on the discipline, resilience and sustained commitment associated with Pogačar's achievements, most recently his fifth Tour de France title, and follows the recent Pogi Challenge, which brought together professional riders, families and cycling enthusiasts while supporting community initiatives. Activities include spot-trading prize draws, a futures lucky draw beginning October 8, individual and team futures competitions from October 12 to 30, and a VIP trading competition from October 26 to November 15. KuCoin said participants can engage through individual challenges, team competition and cycling-themed rewards, with registration and the full schedule available through KuCoin PROOF: Go The Distance.