BC.GAME launched a Mexico-focused brand campaign on Sept. 27, 2026, featuring Guillermo "Memo" Ochoa, who has participated in five World Cups. Ochoa says he personally tested the platform and reviewed its reliability, fairness, licensing and payment processes before agreeing to represent it. BC.GAME says BCGAME.mx operates under Mexican authorization associated with SEGOB, accepts local deposits through OXXO and SPEI, and provides withdrawals within minutes. The campaign is part of a broader strategy led by Erick Sapien, BC.GAME’s manager for Mexico, to establish Mexico as a key regulated online-gambling market in Latin America. The company says its local operations emphasize verifiable fairness, responsible-gambling tools, transparent payments and customer support. BC.GAME announced in July 2026 that Ochoa would become a brand ambassador for Mexico-focused football communications, promotions and fan-engagement initiatives.