Samsung Electronics expands appliance subscriptions to corporate clients

  • Samsung Electronics is launching B2B Samsung AI Subscription for corporate appliance customers.
  • Annual home-appliance subscription revenue is nearing 1 trillion won, about $737.08 million.
  • Samsung is adding industry-specific corporate services and new consumer subscription options.

Samsung Electronics is reorganizing its AI Subscription Club as Samsung AI Subscription and launching B2B Samsung AI Subscription for corporate customers, extending appliance subscriptions beyond households into sectors including public rental housing, lodging, health care and finance. The model spreads the upfront cost of equipping workplaces with appliances across longer-term operating expenses and includes up to six years of free after-sales service. Samsung is introducing the B2B Blue Pass, with options such as 48-hour emergency dispatch for hospitals and designated engineers for financial institutions. Consumer offerings are also being segmented by life stage, including the Newlywed Pass, Easy Care Pass and Visit Care Lite. Annual home-appliance subscription revenue is nearing 1 trillion won, or about $737.08 million, while one in three major-appliance customers chooses a subscription. Samsung will offer discounts of up to 20% through Oct. 31.

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