Nissan targets 30% to 40% hybrid share with U.S. Rogue e-Power launch

  • Nissan will launch the Rogue e-Power hybrid in the United States in November.
  • Nissan targets hybrids reaching 30% to 40% of U.S. C-segment sales.
  • Nissan has sold more than 2 million e-Power vehicles globally.

Nissan will launch the Rogue e-Power hybrid in the United States in November, targeting hybrids to account for 30% to 40% of C-segment mid-sized car sales there in a rapid expansion. The automaker has sold more than 2 million e-Power vehicles globally, but the technology has not previously been available in the U.S. Nissan also plans to bring the smaller Kicks e-Power to the United States and Canada as soon as possible, followed by hybrid powertrains for larger SUVs and pickup trucks. The company aims to raise U.S. manufacturing localization from about 65% to 80% by the end of 2030, with Rogue e-Power production potentially starting in 2028. Meunier does not expect Chinese automakers to enter the U.S. market over the next five years, though Nissan is cutting development times and costs to prepare. The company plans to launch the China-made Frontier Pro plug-in hybrid pickup in Mexico and some Latin American markets.

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